About Us

T-Shirts for Extremely Specific People

You ever see a shirt and think, “This feels like it was made specifically for my group chat trauma and late-night scrolling habits”? Yup, That’s kind of the whole idea.

Niche Goods is a T-shirt brand built for the chronically online, spiritually chaotic, capitalism-weary, astrology-curious, hyperfixation-hopping humans of the internet. We scrape trends, remix memes, simulate fake focus groups, and let AI help us design shirts that are way too specific to not exist.

Every drop is inspired by internet culture, niche subgroups, and things you probably shouldn’t wear to family dinner. You won’t find generic quotes or boring basics here — just emotionally layered, slightly cursed, algorithm-approved fashion.

Wear your niche. Loudly. Ironically. Lovingly.